We all enjoy being entertained more than we enjoy being educated. If we ever get both at the same time, WOW!!! People will pay more to be entertained than they will to be educated. If that were not the truth Oprah would make $20K a year and teachers would make $20million a year! If information was more valuable than entertainment, than librarians would be "killing it"!
Know your audience and what they want and entertain them while your educating them.