Where are you going? If you don't know where you're going, you'll most likely end up somewhere else. Followers are not motivated to sign up for ambiguity, they need a game plan, a playbook. Coach Dungy said, "Success is uncommon and I'm looking for the uncommon man!"
There are three things that an uncommon leader has that attracts followers:
Character - Who are you ALL the time?
Compassion - passion with a moral COMpass
Clarity - When you leave the room, do they know who you are, what you stand for, and what you just said?
That's a good start! Now we're getting somewhere! Who are you? What are you all about?