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How do you DOMINATE a business like Serena Williams dominated the sport of tennis? She began her professional career in 1995 as a 14-year-old. In 2022, Serena will walk away from the game with 858 tour victories, 73 singles titles, an Olympic Gold Medal and 319 weeks at No. 1.

There are some people that don't understand how sport relates to business, sports are a business, a HUGE business! The tennis equipment market alone is estimated to be worth over 9 billion for the year 2022. Are you dominating your market like Serena dominated hers? One similarity to sport and business is, that if you consistently work on your game and you're willing to be coached you will win. It doesn't matter who you are, or where you were born, all the things that some think really matter, don't. What matters is your passion which drives your willingness!

Vistage Chair Steve Hagen speaker trainer coach Serena Williams

The one thing that really matters is your "I Will Spirit." What are you willing to do day after day after day? That's what changes everything. Everything else is NOISE. Do you really want to know how you DOMINATE your business or your sport like Serena? Have an "I Will Spirit"! I will do whatever it takes to win. I will eat, think, drink, sleep, train and live like a champion, so I can be the champion. Most people want to be a CHAMPION, they just don't want to do all the things it takes to become a champion. You get the name Champion because you have proven yourself day after day after day. You have DOMINATED.

Always RPN'

Never Flinch!

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