"It doesn't take a lot of energy to say something, however it does take a lot of energy to move someone. Many communicate, very few connect." John Maxwell
"He's more than a coach he's a friend." You have to win over the heart and mind of your audience, and do it in that order, it's a powerful thing!
You have got to coach 'em up with true to life emotions that will draw your audience towards you. People are emotional beings and when you can tap into that resource you will have captivated your audience. Many communicate, Very FEW CONNECT! Connect to your people.